SOCIAL MEDIA MANAGEMENT & CONTENT CREATION

Hellyers Road Distillery

The Daughters were asked to take a Tasmanian whisky into the unknown — and bring an audience with it. Hellyers Road had a brand world worth more than a product post: restless hearts, a rugged North-West coast, a journey into the unknown. Our job was to run the channels and make the content that turned that narrative into reach, engagement and a growing community.

So we made social that looked nothing like drinks marketing. Cinematic films and stills drawn straight from the brand's "Into the Unknown" world — a man crossing a flooded forest, a burning book, rain, fire, smoke, whisky caught in low light — content built to stop a scroll and hold it, then managed across channels with the consistency a premium brand demands. Story first, product second, every asset earning its place in one confident visual language.

+616%

profile and page visits

+112%

audience growth

+920%

social interactions

+1,600%

SOCIAL REACH

+168%

NEW CUSTOMERS

+231%

AVERAGE ORDER VALUE

SOCIAL MEDIA MANAGEMENT & CONTENT CREATION

Blow Bar Co. & Blow Style

The Daughters were asked to run social for a brand that lives on how it makes women feel. BLOW BAR Co isn't just a Sydney salon — it's blowdries and bubbles, hens and weddings, the divorce party and the daddy-daughter date, a place built around occasions. Its at-home line, Blow Style, carries that same feeling out the door. Across both, our role was to manage the channels and create the content that turns a service into a following.

So we built social around moments, not promotions. Content shot in BLOW BAR's own voice — Title Case, unmistakably theirs — capturing the real energy of the chair and the celebration around it, then carried into Blow Style's quieter, ritual-led world for women styling at home. One brand family, two registers: the buzz of the salon and the calm of the bathroom mirror, each managed consistently across feed, story and reel. Social designed to be the brand's front door, not its discount bin.

For Blow Style, the approach showed in where the sales came from — Instagram and Facebook drove the clear majority of the new store's revenue, proof that content built to be felt converts better than content built to sell.

+676%

profile and page visits

+908%

audience growth

+861%

social interactions

SOCIAL MEDIA MANAGEMENT & CONTENT CREATION

ilabb

The Daughters were asked to give a movement a voice. ilabb makes gear for riders — but the brand was never really about the bike. It's about Unrestricted: the refusal to be held back, the part of you brave enough to answer when the unknown calls your name. Our role was to turn that belief into social content that felt less like a brand selling product and more like a philosophy worth following.

So we made content built on feeling, not features. A manifesto — movement is our medium, unrestricted our state — and a visual language to carry it: sky, flight, the rider mid-air with the ground falling away, the moment of trusting your line even when the path disappears. Content made for the ones who feel the pull to leave the path and carve their own, designed to stop a scroll because it speaks to something they already know rather than something we want them to buy.

Because the riders ilabb makes gear for don't follow brands. They follow a feeling. So we gave them one worth moving for.

SOCIAL MEDIA MANAGEMENT & CONTENT CREATION

NotoxMD

The Daughters were asked to make science scroll-stopping. NotoxMD is built on the research of Dr Sharad Paul — skin understood as a living system, not a surface to freeze — and that's a hard idea to carry into a feed built for the quick fix and the before-and-after. Our role was to create social content that respected the intelligence of the brand without losing the attention of the platform.

So we made content that slows you down on purpose. Cinematic, restrained, drawn from the brand's own world — light across skin, the body's first boundary, where science meets the skin's own wisdom — content that earns a second look by saying something true rather than something loud. In a category that sells fear, we made social that sells understanding: B.E.S.T. and Skin-Line Technology™ translated into images and ideas a person actually wants to follow, not flee. Calm as a strategy, in a place that rewards noise.

Because the people NotoxMD is for aren't looking for another miracle. They're looking for the truth. Under the skin, the science within.

+231%

profile and page visits

+88%

audience growth

+618%

social interactions

SOCIAL MEDIA MANAGEMENT & CONTENT CREATION

Ink Gin

The Daughters were asked to make a gin brand about more than gin. Ink was born of Paul Messenger's own creative journey — the discovery of a wild flowering legume across tropical Australia and Southeast Asia, and the courage to disrupt a category that rarely changes. Our role was to build the content and run the storytelling that turned that conviction into a community of creators who saw themselves in it.

So we built a content platform, not a feed of product shots: Ink Your Story. The idea that creativity in any form — visual art, music, performance, mixology — is a personal journey through self-doubt, self-discovery and the courage to put your work into the world. We made it real through film, profiling artists in their own studios as talking heads, then layering their words over cutaways of them deep in process, and visual metaphor shot on locations drawn from what inspires them. A companion strand, From Another Place, tied each creator's process — inspiration, influence, courage, sharing — back to the Far North Coast of NSW where Ink is distilled, so the brand's story and the artists' stories became one. Content made to be felt and followed, not scrolled past.

Because the people Ink is for don't drink to a label. They back creators with the courage to ink their own story.